Underrepresentation is an issue for women in science. The #Nomorematildas campaign helps making women more visible in the scientific fields.
The objective of the campaign is to bring to textbooks women scientists who have contributed key findings to Society.
Why? Well, to awaken the scientific passion within women who think that science is a man’s thing.
The campaign is good, the video is good and on multiple Social Networks.
An element that emerges in this campaign and that is key in the fight for equality is visibility.
Visibility and Marketing
In Marketing, visibility connects to the key concept: notoriety. Many times, what we want to achieve is awareness, so the target audience takes us into account when buying.
If something is not visible, it does not exist. Visibility in the professional world allows us to develop business, develop projects or improve our personal brand
While all people have the same opportunities to generate visibility, the reality is different: women have less visibility in the business world. There are many reports that point to prejudice or the fact that women assume family responsibilities as the main causes.
This lack of visibility has consequences and as they point out in the #nomorematildas campaign, it has costs that we should not bear as a society
The snake biting its own tail, the Matilda effect and prejudice
In the #Nomorematildas campaign they denounce that by not talking about women in scientific fields, there are fewer women in these fields and therefore fewer opportunities are generated. A prejudice is generated, that women are not scientists and therefore many girls discard this option when they are very young.
The fact that women have less visibility creates fewer opportunities for them and even creates an unfair prejudice that women have less potential in the business world.
And so, with everything that has to do with prejudice.
Everyone has prejudices and you must analyze which ones are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.
Are you going to stop seeing part of the world because of them?
To find out more about #Nomorematildas click here