Women Visibility and the importance of no more Matildas

A few weeks ago, a campaign was launched: #Nomorematildas. The objective of this campaign is to bring to textbooks women visibility scientists who have contributed key findings to the Society.

Why? Well, to get them to awaken the scientific vocation of all those girls. Until today, have been made to think that science is a man’s thing.

The campaign is good and the video is good. For many days this video broadcasted on Social Networks, especially Linkedin.

What I want to talk about today is an element that emerges in this campaign. In my opinion, is key in the fight for equality: Women visibility.

Visibility and Marketing.

In Marketing, visibility ties to a key concept: notoriety. Many times, what we want to achieve with a Marketing campaign is awareness. Therefore, the target audience takes us into account when buying.

So can you imagine what happens to everything that “is not noticeable” or “Visible”? Exactly, it seems that it does not exist. Visibility in the professional world allows us to develop business, develop projects… It also allows us to improve our personal brand among many other things.

Why it happens?

Although it is true that from the outset all people have the same opportunities to generate visibility, the reality is different. Women have less visibility in the business world. Why it happens? The topic would give us to create a blog in itself. 😊 There are many reports that point to prejudice or the fact that women assume family responsibilities as the main causes.

Be that as it may, this lack of visibility also has consequences in the business world. As they point out in the #nomorematildas campaign, it has costs that we should not bear as a society.

The snake biting its own tail, the Matilda effect and prejudice 

The #Nomorematildas campaign denounces that by not talking about female referents in scientific fields, there are fewer women in these fields and therefore fewer opportunities are generated. A prejudice generates, women are not scientists and therefore many girls discard this option when they are very young.

Corporate world

So why is this going to be any different in the corporate world? The fact that women have less visibility creates fewer opportunities for them and even creates an unfair prejudice that women have less potential in the business world.

And so, with everything that has to do with prejudice.

You may think that this does not suit you, but the truth is that everyone has prejudices and you must analyze which ones are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.

Op-Ed: For women in science, 'visibility' isn't always good - Los Angeles  Times

Are you going to stop seeing part of the world because of them?

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