A few weeks ago, a campaign was launched: #Nomorematildas. There are plenty of women who have contributed in key findings for the society. Therefore the objective of this campaign is to raise women’s visibility.
Traditionally the society has thought of science as a man’s thing. This campaign was built in order to awake the scientific vocation of women.
No More Matildas campaign
The campaign and the video are good and, for many days we have seen how this video was broadcasted on Social Networks, especially Linkedin.
In this campaign, we will be talking about an element that emerges in this campaign and that, in my opinion, is key in the fight for equality: women’s visibility.
Women’s visibility and Marketing
In Marketing, women’s visibility is tied to a key concept: notoriety. Many times, what we want to achieve with a Marketing campaign is awareness, so the target audience takes us into account when buying.
So, can you imagine what happens to everything that “is not noticeable” or “not visible”? Exactly, it seems that it does not exist. Visibility in the professional world allows us to develop business, develop projects or improve our personal brand among many other things.
Although it is true that from the outset all people have the same opportunities to generate visibility, the reality is different: women have less visibility in the business world. Why does it happen? The topic would give us to create a blog in itself. There are many reports that point to prejudice or the fact that women assume family responsibilities as the main causes.
Be that as it may, this lack of visibility also has consequences in the business world. As they point out in the #nomorematildas campaign, it has costs that we should not bear as a society.
The snake biting its own tail, the Matilda effect and prejudice
In the #Nomorematildas campaign they denounce that not talking about female referents in scientific fields, leads to fewer women in those. A prejudice is also generated, that women are not scientists. Therefore, many girls discard this option when they are very young.
So why is this going to be different in the corporate world? The fact that women have less visibility creates fewer opportunities for them and even creates an unfair prejudice that women have less potential in the business world.
And so, with everything that has to do with prejudice.
You may think that this does not suit you, but the truth is that everyone has prejudices and you must analyze which ones are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.
Are you going to stop seeing part of the world because of them?