Women in stem: #No more Matildas

About the campaign

A few weeks ago, a campaign was launched: #Nomorematildas. The objective of this campaign is to credit women in stem who have contributed to the Society with scientific findings.

Why? Well, to get them to awaken the scientific vocation of all those girls who, until today, have been made to think that science is a man’s thing.

The campaign and video are good and for many days this video was broadcast on Social Networks, especially Linkedin.

What I want to talk about today is visibility, an element that emerges in this campaign and that is key in the fight for equality.

Photo: Cordon Press

Visibility and Marketing.

In Marketing, visibility is tied to notoriety. A Marketing campaign aims to achieve awareness, with their target audience.

So can you imagine what happens to everything that “is not noticeable” or “Visible”? Exactly, it seems that it does not exist. Visibility in the professional world allows us to develop business, projects or improve our personal brand.

From the outset all people have the same opportunities to generate visibility but the reality is different: women have less visibility in the business world. There are many reports that point to prejudice or the fact that women assume family responsibilities as the main causes.

This lack of visibility also has consequences in the business world and as they point out in the #nomorematildas campaign, it has costs that we should not bear as a society.

The snake biting its own tail, the Matilda effect and prejudice 

In the #Nomorematildas campaign they denounce that by not talking about female referents in scientific fields, there are fewer women in these fields and therefore fewer opportunities. This creates a prejudice, that women are not scientists and therefore many girls discard this option growing up.

So why is this going to be any different in the corporate world? The fact that women have less visibility creates fewer opportunities for them and even creates an unfair prejudice that women have less potential in the business world.

And so, with everything that has to do with prejudice.

The truth is that everyone has prejudices and you must analyze which ones are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.

Are you going to stop seeing part of the world because of them?

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