A campaign launched a few weeks ago: #Nomorematildas. The objective of this campaign is to bring visibility women scientifics who have contributed key findings to the Society.
Why? To get them to awaken the scientific vocation of all those girls who think that science is a man’s thing.
The campaign and the video are good. For many days we saw how this video broadcast on Social Networks, especially Linkedin.
What I want to talk about today is an element that emerges in this campaign. In my opinion, is key in the fight for equality: visibility.
Women Scientifics Visibility and Marketing.
In Marketing, visibility is tied to a key concept: notoriety. What we want to achieve with a Marketing campaign is awareness, so the target audience takes us into account.
So can you imagine what happens to everything that “is not noticeable” or “Visible”? Exactly, it seems that it does not exist. Visibility allows us to develop business, develop projects or improve our personal brand among many other things.
From the outset all people have the same opportunities to generate visibility. Although the reality is different: women have less visibility in the business world. Because it happens? The topic would give us to create a blog in itself. 😊
There are many reports that point to prejudice or the fact that women assume family responsibilities as the main causes.
This lack of visibility also has consequences in the business world and it has costs that we should not bear as a society.
The snake biting its own tail, the Matilda effect and prejudice
In the #Nomorematildas campaign they denounce that by not talking about female referents in scientific fields. There are fewer women in these fields and therefore fewer opportunities are generated. A prejudice is also generated, that women are not scientists and therefore many girls discard this option when they are very young.
So why is this going to be any different in the corporate world? The fact that women have less visibility creates fewer opportunities and also women have less potential in the business world.
And so, with everything that has to do with prejudice.
Everyone has prejudices and you must analyze which ones are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.
Are you going to stop seeing part of the world because of them?