Why? To raise awareness of the scientific vocation of girls who, until today, think that science is a man’s thing.
The campaign and the video are good and for many days we saw how this video was broadcast on Social Networks, especially Linkedin.
What I want to talk about today is an element that emerges in this campaign and that is key in the fight for equality: visibility of women in science.
Visibility of women and Marketing
In Marketing, visibility is tied to a key concept: notoriety. Many times, what we want to achieve with a Marketing campaign is awareness, so the target audience takes us into account when buying.
So can you imagine what happens to everything that “is not noticeable” or “Visible”? Exactly, it seems that it does not exist.
Visibility in the professional world allows us to develop business or improve our personal brand among other things.
Although it is true that from the outset all people have the same opportunities to generate visibility, the reality is different: women have less visibility in the business world.
This lack of visibility also has consequences in the business world and as they point out in the campaign it has costs that we should not bear as a society.
The snake biting its own tail, the Matilda effect and prejudice
In #Nomorematildas they denounce that by not talking about women in science, there are fewer opportunities and women in these fields. Society generated a prejudice that women are not scientists so many girls discard this option when they are young.
So why is this going to be any different in the corporate world? The fact that women have less visibility creates fewer opportunities for them. It even creates an unfair prejudice that women have less potential in the business world.
And so, with everything that has to do with prejudice.
You may think that this does not suit you, but everyone has prejudices and you must analyze which are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.
Are you going to stop seeing part of the world because of them?