A few weeks ago, an empowered women campaign was launched: #Nomorematildas.
The objective of this campaign is to bring to textbooks women scientists who have contributed key findings to the Society.
Why? To get awaken the scientific vocation of all those girls who, until today, have thinked that science is a man’s thing. But that’s not true, empowered women also contribute to science.
The campaign is good, the video is good and for many days we saw how this video was broadcast on Social Networks, especially Linkedin.
What I want to talk about today is an element that emerges in this empowered women campaign and in my opinion, is key in the fight for equality: visibility.
Empowered women visibility and Marketing.
In Marketing, visibility is tied to a key concept: notoriety. Many times, what we want to achieve with a Marketing campaign is awareness, so the target audience takes us into account when buying.
So can you imagine what happens to everything that “is not noticeable” or “Visible”? Exactly, it seems that it does not exist.
Giving visibility to empowered women allows us to develop business, develop projects or improve our personal brand among many other things. Although it is true that from the outset, all people have the same opportunities to generate visibility.
The reality is different: women have less visibility in the business world. Why this happens? The theme would give us to create a blog in itself.
There are many reports that point out prejudice and the women goal is to change it. As well as the fact that women assume family responsibilities as the main causes.
Furthermore, this lack of visibility also has consequences in the business world. As they point out in the #Nomorematildas empowered women campaign, it has costs that we should not bear as a society.
The snake biting its own tail, the Matilda effect and prejudice
#Nomorematildas campaign denounce that by not talking about female referents in scientific fields, there are fewer empowered women. Therefore fewer opportunities are generated.
Because of the prejudice that women are not scientists, many girls discard this option when they are very young is a reality.
So why is this going to be different in the corporate world?
The fact that women have less visibility creates fewer opportunities for them and even creates an unfair prejudice.
You may think that this does not suit you, but the truth is that everyone has prejudices and you must analyze them.
In this way you will be able to discover people and potentials.
For further information check the following link!: https://www.forwomeninscience.com/