A few weeks ago, a campaign was launched: #Nomorematildas. The objective of this campaign is to bring to textbooks women scientists who have contributed key findings to the Society.
Why? Well, to get them to awaken the scientific vocation of all those girls who, until today, have been made to think that science is a man’s thing.
The campaign is good, the video is good and for many days we saw how this video was broadcast on Social Networks, especially Linkedin.
What I want to talk about today is an element that emerges in this campaign and that, in my opinion, is key in the fight for equality: visibility.
Visibility and Marketing.
In Marketing, visibility is tied to a key concept: notoriety. Many times, what we want to achieve with a Marketing campaign is awareness, so the target audience takes us into account when buying.
So can you imagine what happens to everything that “is not noticeable” or “Visible”? Exactly, it seems that it does not exist. Visibility in the professional world allows us to develop business, develop projects or improve our personal brand among many other things.
Although it is true that from the outset all people have the same opportunities to generate visibility, the reality is different: women have less visibility in the business world. Because it happens? The theme would give us to create a blog in itself. 😊 There are many reports that point to prejudice or the fact that women assume family responsibilities as the main causes.
Be that as it may, this lack of visibility also has consequences in the business world and as they point out in the #nomorematildas campaign, it has costs that we should not bear as a society.
The snake biting its own tail, the Matilda effect and prejudice
In the #Nomorematildas campaign they denounce that by not talking about female referents in scientific fields, there are fewer women in these fields and therefore fewer opportunities are generated. A prejudice is also generated, that women are not scientists and therefore many girls discard this option when they are very young.
So why is this going to be any different in the corporate world? The fact that women have less visibility creates fewer opportunities for them and even creates an unfair prejudice that women have less potential in the business world.
And so, with everything that has to do with prejudice.
You may think that this does not suit you, but the truth is that everyone has prejudices and you must analyze which ones are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.
Are you going to stop seeing part of the world because of them?