An important hashtag, No more matildas.
A few weeks ago, the launch of a groundbreaking campaign was born: # No more matildas. The objective of this campaign is to bring to textbooks women scientists who have contributed key findings to the Society.
The Issue with No more matildas.
Why? Well, to get them to awaken the scientific vocation of all those girls who, until today, thought that science was a man’s thing.
As the website says, the campaign is good, the video is good and for many days we saw how this video was broadcast on Social Networks, especially Linkedin. Their Twitter hashtag was also trending for some days, making their twitter account a powerful marketing weapon. #Nomorematildas for the win.
I want to talk about an element that emerges in this campaign and that, in my opinion, is key in the fight for equality: visibility.
The reader will be able to find said campaign in the video attached or on the link below, or in the # No more matildas hashtag.
Visibility and Marketing.
In Marketing, visibility is tied to a key concept: notoriety. Many times, we want to achieve with a Marketing campaign awareness, Therefore the target audience takes us into account when buying.
So can you imagine what happens to everything that “is not noticeable” or “Visible”? Exactly, it seems that it does not exist. Visibility in the professional world allows us to develop business. Even develop projects. Or improve our personal brand. Of course, among many other things. # No more matildas is important now.
The truth of the question.
It is true that from the outset all people have the same opportunities to generate visibility. But the reality is different. Women have less visibility in the business world. Why does it happen? The theme would give us to create a blog in itself. 😊 There are many reports that point to prejudice. Or even the fact that women assume family responsibilities as the main causes. # Nomorematildas
Be that as it may, this lack of visibility also has consequences in the business world. And as they point out in the # No more matildas campaign it has costs that we should not bear as a society.
The snake biting its own tail, the Matilda effect and prejudice.
In the # No more matildas campaign they denounce that no one was talking about female referents in scientific fields. There are fewer women in these fields. Therefore, fewer opportunities are generated. A prejudice is also generated, that women are not scientists and therefore many girls discard this option when they are very young.
So why is this going to be any different in the corporate world? The fact that women have less visibility creates fewer opportunities for them: It even creates an unfair prejudice that women have less potential in the business world.
And so, with everything that has to do with prejudice, # No more matildas is about predjudice at its core.
You may think that this does not suit you, but the truth is that everyone has prejudices and you must analyze which ones are yours. In this way you will be able to discover people and potentials that your prejudices would not let you discover.
Are you going to stop seeing part of the world because of them? Join # No more matildas.